Google recently announced that it would be moving its search engine into a new direction: to become an “answers engine” through semantic search and this change could have quite an impact on how website ranks in the Google SERPs.
What is semantic search?
Basically, Google wants to know the meaning behind your search query. They will use semantic search technology to try and determine what users mean when they type in a certain keyword.
For example, if someone typed in “laptop” do they mean:
- That they want to buy a laptop?
- Have one repaired?
- Are they even talking about a computer, but something entirely different?
This is likely to impact the types of keywords you choose to target your SEO efforts on. SEOmoz has shared 5 useful tools to help you get started.
1. Using Google advanced search
Google’s advanced search results provide a quick way to generate some semantic keywords. Just type in a query like “laptop discount codes” and click “Show search tools”. Then click “related searches” and then you’ll see all of the semantic terms for “laptop discount codes”.
2. Semantic keyword research with bookmarking tags
If you want to find out how some searchers think about keywords, examine how tags are used at social bookmarking sites like Delicious. To examine the tags that people use to bookmark content, in a sense, seeing how people are viewing the content and giving you an inside track to their mind, look at how people created “Stacks,” “Links” and “Related Tags.”
You can perform the same process on new social bookmarking sites like Diigo, Pinterest and Licorize.
3. Building a semantic keyword cloud through social monitoring tools
Using social media monitoring tools to track the mentions of your brand is pretty common, but using these same tools for semantic keyword research is just as effective to build a cloud of keywords around a particular sentiment.
4. Optimizing semantic keywords around trends
A great strategy to keep in front of the public and at the top of search engines is to optimize your semantic keywords around a trending topic. This means you have to keep your eyes on high-volume topics.
5. Gathering semantic keywords through social search
When it comes to researching on the social web, the first place to look for keyword ideas is TwitterSearch. The way to use it is to look up a keyword and then look at what people are tweeting about that keyword phrase
What you want to find is how people are using that term. So look at the words surrounding the keyword and then decide how to use it to build your own semantic keywords.
So, there you have it. Now is the time to get a jump on Google and find the right keywords for your SEO strategy before they integrate semantic search into the Google algorithm.